“TSR tekstarter CIS deisgn” used corporate English abbreviation “TSR” to make font variant. In order to show environmental protection and feedback, “T” represents “Tree” from the original logo to make a reflection. On the other hand, it showed the flexible side of technology due to most employees in the team “R” are women for “ER”. It connoted corporate essences and culture by showing the flexible side among masculine technology industries. Under the continuous processes, it offered more professional, humanistic and considerate services after purchases.